Welcome To Pimp My Unicorn
Pimp My Unicorn is a proudly South African, family-run business born from a shared love of storytelling, soulful design, and the kind of magic that lives in everyday objects.
Family Run
We're close knit with a passion for everything fun and quirky.
Magic & Wonder
There is always room for magic and wonder.
Inspired by Nature
Our designs are inspired by nature, and nostalgia.
Local & Handcrafted
Most of our products are locally sourced & handcrafted.
🌿 Our Philosophy
We’re not just about pretty things. We’re about meaningful things. Our designs are inspired by nature, nostalgia, and the quirky brilliance of South African creativity. We value sustainability, emotional resonance, and the kind of craftsmanship that makes you want to keep something forever.
👨👩👧👦 A Family Affair
At Pimp My Unicorn, every product has a story—and every story starts at home. From sketching ideas around the kitchen table to packing orders with care, our business is powered by family collaboration, laughter, and a shared commitment to doing things differently.
We’re here to celebrate individuality, empower self-expression, and offer you tools for reflection, ritual, and joy
We’re here to celebrate individuality, empower self-expression, and offer you tools for reflection, ritual, and joy
✨ Why Unicorns?
Because unicorns remind us that magic is real—and that even in a world of spreadsheets and deadlines, there’s room for wonder. Our name is a playful nod to that belief: that you can take something ordinary and make it extraordinary.
💬 What Our Clients Say
We’re proud to have built a community of unicorn-loving humans who appreciate the magic, care, and creativity behind every item we make.
Here’s what some of them have shared:
“Great service, amazing products.”
“I bought a chakra bracelet for my daughter and she hasn’t taken it off since. Thank you for making gifts that feel personal.”
“User-friendly ordering system. Got exactly what I ordered and in good time.”
“The journal I received was beyond beautiful. You can feel the love in the details.”
“Pimp My Unicorn is my go-to for soulful gifts. It’s like Etsy met a forest witch and they started a business together.”